Category Archives: Inspiring Interactions

Imagination Engines. Inspiring Interactions - Simon Clark.

Inspiring Interactions – Simon Clark

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Simon Clark is one of the most successful science communicators on YouTube. His channel, @SimonClark, currently has over 644,000 subscribers and his videos regularly amass hundreds of thousands of views. Although his channel is now focussed on promoting climate literacy it started 15 years ago as a vlog about his experiences as a state-educated student attending University of Oxford. This was significant because Oxford and Cambridge have traditionally been a space for privately-educated students – even today where less than 7% of students are privately educated they make up 30% of student intake at these universities, and historically this has led to a disproportionate under-representation of state-educated citizens in important roles (e.g., 65% of senior judges are privately-educated). It’s clear that his representation of the state-educated voice in that arena resonated with many people.

What I have found inspiring about Simon is how he has managed re-invent and evolve his channel throughout his career. From that original vlog, through his time doing a PhD at the University of Exeter, to going full-time afterwards, and now focussing on climate literacy. He has adapted and grown with his audience whilst remaining true to himself and the content he wants to make and feels is important. Recently, he has been open about struggling with YouTube’s algorithm and the threat that poses to his livelihood – this led to another re-invention and the incorporation of some physical models into his videos. Simon makes these by hand and they are beautiful and he has been rewarded with millions of views. It’s imagination, it’s craft, and it’s realness – all the things I think people yearn for.

I’m also inspired by Simon as he is living my dream in many ways. He gets to be creative, share knowledge, and inspire people to learn every single day. He has already achieved my ambition and written a book (with an excellent audiobook version read by Simon himself). Like me, he’s a big gaming and Warhammer fan and successfully brings these into his work (seriously, check out his awesome Hawaiian Orks). When I put together videos for my YouTube channel, I looked to Simon’s for ideas – how can I put it together, how do I tell the story, how can I film this? Simon also co-hosted a brilliant podcast How to Make a Science Video with Sophie Ward where they chatted to other science creators. It is so jammed with useful insights and ideas that I highly recommend you listen if you want to make science videos.

I asked Simon some questions about imagination and his work.

Why is imagination important to the work you do?

Imagination is vital to me for two reasons. Firstly, YouTube is such a crowded marketplace that anyone not being imaginative in how they present their work risks being crowded by any number of content creators making things by the book. By making things that no one has ever made before, you stand out in a competitive niche. But more than that, and this is the second reason, it’s deeply fulfilling. I would never dream of referring to myself as an artist, but I think there is a part of me that clamours to express itself via art. Making videos is of course itself an art form, but trying to innovate and ask “what could I do here that’s unique” provides another level of artistic fulfilment.

How do you keep your imagination sharp?

I firmly believe that in order to create art you must consume art, and so I’m almost constantly hunting for new stimuli in the form of videos, podcasts, ideas, films, games, but particularly music. I’m one of those people who absolutely rinses their Spotify subscription. I think being exposed to new ideas in one medium – such as music – makes you question preconceptions and biases you have in other media forms. And doing that is the first step to creating something innovative. Which is the other key component – in order to create… you need to create! So I try to do something creative, whether that’s painting or singing or writing or videomaking, every day.

What are you currently working on that you would like to shout about?

I’m in the very early stages of a mammoth video that’s a sequel of sorts to my tiny Earth video. I can’t say much, but it’s going to be big in scale and involve very small models. And trains.

This post was originally published as part of the Imagination Engines newsletter. To get my content earlier and straight to your email subscribe using the box below:

Views expressed in this newsletter are mine and do not represent those of my employer. Content and links are provided for informational purposes and do not constitute endorsements. I am not responsible for the content of external sites, which may have changed since this newsletter was produced.

Imagination Engines. Inspiring Interactions - Lucia Perez-Diaz.

Inspiring Interactions – Lucia Perez-Diaz

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Lucia Perez-Diaz is just simply multi-talented. You could describe her a Geoscientist. She has a PhD from Royal Holloway, has worked as a researcher, has an impressive scientific publication record and practices geoscience professionally. As an Earth Scientist, of the hard rock geology variety, Lucia specialises in understanding the process of plate tectonics, describing herself as a detective using clues and computer models to recreate the way the earth may have been in the long, distant past.

You could describe her as an artist, or even a science-artist. She is also a freelance illustrator and an incredible artist. She has a very distinctive and aesthetically pleasing style that she describes a “fun and whimsical”. Much of what she creates is made using papercut methods and even when her art is digital, whether that’s the beautiful illustrations for the game QUARTETnary or in her book How the Earth Works,  it still carries that hand-crafted style. This is why her work appeals so much, it has a tactile quality, it looks like you  could pick it up and run your fingers along the edges of each cut piece of paper – like a vinyl record, it is a medium that provides a direct connection between the audience and the creator.

Finally, you could also describe her as a writer and storyteller. She called herself a detective and in How the Earth Works she uses this as a device to draw the reader through the book. The book itself is aimed at children to inspire them with geoscience and learn about plate tectonics, but really it is her own story of investigating the deep past of the planet that she is inviting the reader to join her in. Recently, she has also turned her talents to science-journalism, joining the press team for the European Geoscience Union General Assembly, covering the themes of the conference including gender, AI, and ethics.

I asked Lucia a few questions about imagination and what it means to her work:

Why is imagination important to the work you do?

Much of what we do as Earth Scientists relies on imagination. We imagine processes we can’t directly see, and times we can’t travel to. Science, to me, is built on curiosity—and curiosity naturally leads us to create new ideas, to imagine. For me, science, imagination, and creativity are deeply intertwined.

As an artist, imagination plays the obvious role in the creative process, but also in figuring out how to communicate science in ways that resonate with people who may have different perspectives, interests, or relationships with it. It’s about finding new entry points into scientific ideas.

How do you keep your imagination sharp?

One thing I started doing a few years ago that really helps keep me creatively fit is taking on projects that are outside my comfort zone. Last year, for example, I created a series of illustrations featuring eight different characters based on various lipids.

“Take cholesterol and design a character inspired by its molecular structure and characteristics” — it doesn’t get much weirder than that! At times I regretted agreeing to it, but it pushed me to think in new ways, and I was really happy with the final result.

Some of these experiments never make it to social media — sometimes because I’m not allowed to share them, other times because they don’t fit my usual content — but they absolutely help keep my imagination active.

What are you currently working on that you would like to shout about?

Following my first book How the Earth Works, I’ve been developing ideas for new books — which I can’t talk about just yet, but I’m very excited about!

Alongside that, throughout 2024 and 2025, I’ve been working on a print series called Adventures in Time. It explores what it might be like to travel through different geologic periods. Right now, I’m working on a piece inviting travellers to the Paleogene—where you can climb Mount Everest while it’s still easy! (The Himalayas only began forming around 50 million years ago, so Earth’s tallest mountain was just a hill back then.)

This post was originally published as part of the Imagination Engines newsletter. To get my content earlier and straight to your email subscribe using the box below:

Views expressed in this newsletter are mine and do not represent those of my employer. Content and links are provided for informational purposes and do not constitute endorsements. I am not responsible for the content of external sites, which may have changed since this newsletter was produced.

Imagination Engines. Inspiring Interactions - Katie Patrick. A photo of Katie presenting on stage.

Inspiring Interactions – Katie Patrick

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I can’t remember how I came about Katie’s book, How to Save the World, in 2019 but it almost seemed too good to be true. A research-led practical guide to create environmental change, combining gaming, behavioural psychology, design, and storytelling! It just meshed so perfectly with the work I was doing at the time with my science communication exhibit project, Earth Arcade. With the book, Katie combined all of these disciplines into something that is incredibly accessible, enjoyable, and also beautiful. It has been a key influence and reference guide for my work since.

A photo of Katie Patrick presenting on a stage.
From katiepatrick.com/about-katie

Katie Patrick is an environmental engineer and action designer passionate about seeing positive environmental action. Her work focusses on empowering people to be leaders in their own communities, turning grassroot movements into societal shifts. Her key tools are science and creativity – she takes the latest peer-reviewed research in behavioural psychology, gamification, and marketing and translates and transforms it into something that is accessible, applicable, and aesthetically pleasing. She has a rare and incredible talent.

Her clients include the United Nations Environment Programme, NASA Jet Propulsion Laboratory, and the European Commission, among many others. She regularly posts tips and guides on social media, in podcasts, and through webinars. Last year she launched Hello World Labs to equip sustainability leaders with the skills to transform their community engagement, with lots of free events, a newsletter packed with tips, and opportunities for 1-to-1 mentoring and to join the School of Climate Action Design.

Katie’s work does not explicitly cover my professional realm of flood risk but much of her work can be easily applied to the practice of community engagement for flood resilience. For example, it could be used alongside the Environment Agency’s ‘Applying behavioural insights to property flood resilience‘ report to better help protect people from flooding.

I asked Katie a few short questions about what imagination means to her:

Why is imagination important to the work you do?

Environmental sustainability needs a vision, a goal, and destination we can work towards. It needs to be a practical engineering solution AND it needs to be an exciting wonderful movement we can believe in. 

How do you keep your imagination sharp?

I like to meditate on an energy question and just idea flow through me. I think making a meditation about a question is key to putting the mind in a state to answer that question.

What are you currently working on you would like to shout about?

The school of climate action design! I am building a community and 6 week coaching program to teach action design and environmental psychology.

This post was originally published as part of the Imagination Engines newsletter. To get my content earlier and straight to your email subscribe using the box below:

Views expressed in this newsletter are mine and do not represent those of my employer. Content and links are provided for informational purposes and do not constitute endorsements. I am not responsible for the content of external sites, which may have changed since this newsletter was produced.

Inspiring Interactions - Ayo Sokale

Inspiring Interactions – Ayo Sokale

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Ayo is incredible. She is a colleague of mine at the Environment Agency and I first encountered her when she gave a keynote at my department’s annual face-to-face meeting. Ayo is autistic and her talk that day was the first time I had heard someone talk positively about their neurodivergence, whilst still acknowledging the challenges. I was struggling in the early part of my ADHD journey and I needed this message.

A headshot of Ayo Sokale.

The range of activities Ayo undertakes is astonishing. Her website describes her as a TV Presenter & Actress, Chartered Civil Engineer, CEO & Founder, Speaker & Coach, Charity Patron & Trustee, ICE Superhero, Former Councillor & Deputy Mayor, and Former Beauty Queen. I am personally inspired by how Ayo manages to achieve so much whilst also excelling in her ‘day job’. For example, her recent role as a presenter on CBeebies’ Get Set Galactic looks so much fun and not something I would have anticipated a colleague doing!

I remember a colleague asking Ayo what she did to relax and Ayo’s answer was “I’m learning to fly a helicopter”. This last point chimes with my own neurodivergent experience – both myself and Amy relax by doing things. For Amy it is things like learning new languages, for me it is putting together this newsletter. Ayo’s answer helped me to understand this about ourselves and also taught me the power of talking about your experiences. You never know who might be listening who needed to hear exactly that.

I asked Ayo a few short questions about what imagination means to her.

Why is imagination important to the work you do?

Imagination is about creativity, and creativity is about thinking in new ways. It’s not always about generating entirely new ideas but rather about connecting existing ones in ways others might not see. It allows us to apply knowledge innovatively, solve problems effectively, and add unique value. My interest in a wide range of areas allows me to do this effectively and imagine a whole new world.

How do you keep your imagination sharp?

Learning. I think it is important to always keep learning but most importantly following those organic glimmers and curiosities as they strike you as that feeds your imagination and enables you to think in wild and wonderful ways. 

What are you currently working on that you would like to shout about?

I am focusing my energy currently on my AI coaching app, with the hope everyone in the world will try it and find value in coaching tools which I think helps us all to realise our potential. 

This article originally appeared in the April issue of Imagination Engines. To get my content earlier and sent directly to your email, subscribe using the box below.

Views are my own.

Inspiring Interactions: Sam Illingworth's Games, Science, and Poetry.

Inspiring Interactions: Sam Illingworth’s Games, Science, and Poetry

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Ideas do not come out of nowhere. We are all influenced by the environment around us. We absorb information and experiences that shape our mindsets. The people we encounter will bring us new ways of seeing the world and inspire us. In this new item, which I hope to make a regular feature, I introduce you to someone who has been an inspiration to me and ask them a few questions about their thoughts on imagination. I’m going go to start with legendary science-poet, Professor Sam Illingworth.

Sam is a Professor in Academic Practice at Edinburgh Napier University. After completing a PhD in Atmospheric Physics at the University of Leicester, Sam instead chose to pursue a career in science communication. He is best known for his poetry, with his science poetry blog attracting over 100,000 readers a year.

A headshot of Sam.

He is dedicated to service in scicomm too. He is the Chief Executive Editor for Geoscience Communication and founder of science-art journal Consilience. He was a convener for the popular EGU science communication session, which was where I first met Sam after I presented my work with Humber in a Box.

Sam shares my love for games and has published many himself, including a climate change hack of Settlers of Catan and Carbon City Zero. He gave me a hugest of legs up in my career when he and Rolf Hut approached me about starting Games for Geoscience at EGU – it wouldn’t have happened without them.

I refer to Sam on how science communication research should happen: innovative, blurring boundaries, fun, yet thoroughly evidence-based. Every so often, I revisit his presentation from when he accepted the Katie and Maurice Krafft Award to remind me of these things.

Why is imagination important to the work you do?

Imagination is at the heart of everything I do – whether it is writing poetry, exploring how students interact with GenAI, or making games. For me, poetry is a way of stretching thought, a means of making connections between ideas and disciplines that might not otherwise meet. It is also a space for possibility, for imagining the world not just as it is but as it could be.

How do you keep your imagination sharp?

Writing poetry is one of the best ways I know to keep my imagination alive. The constraints of form – whether haiku, sonnet, or something more free form – force me to think differently, to approach ideas from new angles. I also find that collaborating across disciplines, whether with artists, scientists, or educators, pushes me to engage with new perspectives and ways of thinking.

What are you currently working on you would like to shout about?

Two projects I am particularly excited about at the moment:

  • Student x GenAI ( https://www.studentxgenai.co.uk/) explores how students are using generative AI, giving them a platform to share their experiences and perspectives. It is an ongoing, collaborative project funded by the Leverhulme Trust that raises some fascinating questions about creativity, authorship, and learning in an AI-shaped world.
  • Rooted in Crisis ( https://rootedincrisis.com/) is an incredible project at the intersection of science, art, and environmental storytelling. It uses games and narrative to explore climate change, and we should hopefully go live on Kickstarter later this year. We also have some new artwork to share very soon!

What would you write a science-poem about?

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